Bulgari’s founder Sodionio Puglia is a Greek silversmith who is an expert in making precious silverware. At the end of the 19th century, Sotirio moved to Italy, and in 1884 opened its first store on Sistina Street in Rome. In 1905, with the help of his sons, Costantino and Giorgio, Sodillo was transferred to Via Condotti and became today’s Bulgari flagship store.
At the beginning of the 20th century, Sodillo’s two sons were deeply attracted by the charm of gems, jewellery and watches, and then developed related professional skills, and gradually replaced their fathers to take charge of the family business. The period after World War II was a major turning point in Bulgari’s style history. Costantino and Giorgio decided to break away from the strict rules of the French goldsmith school, draw inspiration from Greek and Roman classical art, merge Italian Renaissance aesthetics and the style of the 19th century Roman goldsmith school, and get out of their own unique taste. By the 1950s and 1960s, Bulgari’s innovative style had won the hearts of rich celebrities and movie stars.
In the 1970s, with the rapid rise of brand awareness around the world, Bulgari entered the first stage of expanding its international footprint, opening boutiques in New York, Geneva, Monte Carlo, Paris and other places.
With the launch of the Bvlgari watch, it has become world-renowned, becoming a timeless classic. In 1982, Bulgari Time Neuchâtel was established to design and manufacture Bulgari watches.
Following the dramatic growth in the 1980s, Bulgari began to adopt a diversified business strategy in the early 1990s. In 1992, the first perfume Eau Parfumée au Thé Vert was launched, and ten perfumes were launched in the near future, each of which was highly praised. The following year Bulgari was founded in Neuchâtel, Switzerland
Parfums, specializing in the development and production of luxurious and charming perfumes.
In 1996, Bulgari launched its first fabric collection, which included silk scarves and fashion accessories made from top-quality fabrics. The following year, Bulgari took a step forward and launched a series of leather goods and glasses to complete the Bulgari contemporary accessories series. Due to the success of the accessories series, Bulgari opened special accessories stores in Osaka and Tokyo. The following year also set up accessories special stores in Seoul, Milan, and Florence, and accessories stores opened in Rome and Singapore in 2007.
In 2001, Bulgari and Mariott International jointly established Bulgari Hotels & Resorts. In 2004, the first Bulgari
The opening of the Hotel in Milan symbolizes the tribute paid by the Italian jeweler Bulgari to the world of luxury. Bulgari Hotel is located in the most fashionable part of Milan: Via Montenapoleone, Via della Spiga, Scala Theatre and Brera Academy of Fine Arts.
By 2007, Bulgari’s efforts to promote vertical integration in the field of watches had fruitful results, and it had the ability to independently design, manufacture and assemble movements, setting a historical first. In 2009, the Bulgari Group launched Sotirio
BulgariTOURBILLON Quantième Perpétuel watch, this is the first watch manufactured by Bulgari alone. Its movement and parts are all produced and assembled by Bulgari.
The boutique holiday villa developed by Bulgari Hotels & Resorts in Bali was grandly opened in October 2006. It has 59 villas, integrating the traditional culture of Bali with contemporary space design, while conveying Bulgari’s Italian fashion taste.
2007 was an important year for Bulgari. The Bulgari boutique on Fifth Avenue in New York reopened after renovation and expansion. Located on the 11th floor of the Bulgari Ginza Tower in Tokyo, Japan, the world’s largest Bulgari boutique is unveiled, and the Bulgari Twins boutique on Omotesando in Tokyo is also newly opened. In addition, the Bulgari accessories store opened on Via Condotti in Rome. Bulgari Hotels & Resorts opens two restaurants in Tokyo: Il Ristorante, located on the highest four floors of the Bulgari Ginza Tower; Il Cafè and Il
Cioccolato, located in Omotesando. In the fall of the same year, a new line of women’s skincare products was launched in Italy.
2008 is also the year of expansion: Europe’s largest Bulgari boutique opened on the Avenue V of George V in Paris, and new twin boutiques also opened in Doha, Atlanta, and Melbourne. In terms of products, in addition to the introduction of new series in various categories, skin care products are also on sale in countries around the world.
In 2009, Bulgari celebrated its 125th anniversary. In order to glorify the glorious history of the brand and help the disadvantaged people look forward to a new future, Bulgari announced that it supports Save the Children’s ‘Rewrite the Future’ to rewrite future activities, raise funds and protect children’s rights To contribute to the world.
In March 2011, the international luxury goods giant LVMH Group announced that it had acquired the 127-year-old jewellery group Bulgari for € 4.3 billion (equivalent to $ 6 billion). LVMH will issue 16.5 million shares in exchange for 152.5 million shares held by the Bulgari family, and the Bulgari family will also become the second largest family shareholder of the LVMH group.
‘LVMH Group is an ideal partner. On the one hand, Bulgari will continue to maintain its own personality and independence after the acquisition. On the other hand, we will also benefit from the development of the entire LVMH Group.’ CEO Francesco Trapani said. After the acquisition, he will continue to be the CEO of Bulgari, and will be in charge of the jewelry and watch division of LVMH Group, in charge of Tag
Heuer, Chaumet, Zenith, HUBLOT, Fred and De
Famous watch / jewellery brands such as Beers.
How about a Bulgari watch
Comments from netizens 1: Bulgari, Cartier and Tiffany are famous jewellery brands. They all make fashion watches. Most quartz watches have the same movement. (Cartier 10W mechanical watches are from Production movement), similar to DIOR, CHANEL and FENDI, most of them use the Swiss ETA movement.
Netizen evaluation 2: One of the three major jewelers in the world of Bulgari, although not a professional watch manufacturer, but Diagono
Tourbillon tourbillon watch series, Diagono Phase de Lune moon phase watch series, can represent the highest craftsmanship of Swiss watchmaking technology, and at the same time have higher collection value.
Netizen evaluation three: Bvlgari basically only makes jewellery watches, and girls are more suitable to buy ~ And Bulgari is not so easy to imitate ~ The price is almost the same as Chanel’s watches
Netizen evaluation four: Bvlgari’s snake watch is really classic, I like it so much. It’s a bit scary to put it on the table. It’s too beautiful to wear, it’s too expensive. . .
Netizen evaluation five: Bulgari’s high-end watches are all self-produced movements, coupled with Bulgari’s brand, Bulgari’s watches sell more expensive. However, the design of the Bulgari watch continues the style of other Bulgari products. It is fashionable and bold. It is really worth owning.
Recommended Bulgari watches
Bvlgari SERPENTI SP35C6GDG.2T watch
Style: Quartz, 35 mm, ladies
Material: 18k yellow gold with diamonds
RMB: ¥ 246,100
Table mirror material: Sapphire crystal glass
Back through: dense bottom
Bvlgari Bvlgari BBL26WSS / 12
Number: BBL26WSS / 12
Series: Bvlgari Bvlgari
Style: Quartz, 26 mm, ladies
Material: stainless steel
RMB: ¥ 47,520
Table mirror material: Sapphire crystal glass
Back through: dense bottom
Water resistance: 30 meters
Further reading: More information on Bvlgari watches