Citizen Light Instant Showcase At Milan Design Week 2014

Citizen always adheres to the product design concept of ‘fusion of technology and beauty’, and for the first time was fortunate to be invited to participate in the Milano Salone 2014 exhibition. Milan Design Week, one of the top events in the global design industry, will be held in the showroom of the Triennale di Milano from April 9th ​​to 13th, 2014. Citizen hopes that through this global design exhibition platform, more people will understand the design concept of Citizen, interpret the relationship between light and time, and show Citizen’s global brand influence.

 The design of the exhibition hall was jointly created by the Citizen design team and the designer Mr. Tsuyoshi Tane. Mr. Tian Gengang is a member of the internationally renowned DGT Architectural Design Studio (Dorell.Ghotmeh.Tane / Architects) in Paris. With the theme of ‘light and instant’, the designers used the main component of about 80,000 watches, the motherboard, to create such an experience space like a dream wonderland. This beautiful installation will welcome visitors from all over the world in the Citizen showroom on the exhibition site. Also exhibited in the installation are the latest Citizen watches, as well as classic chronograph products made during the 1920s. We hope to share the extraordinary design concept and unique brand charm of Citizen with every visitor who experience the shuttle in the fantasy space.

Express Your Love Gao Yuanyuan Attends Fiyta’s Clover Series Mother’s Day Special Watch Launch Conference

On May 9th, Fiyta joined hands with the spokesperson Gao Yuanyuan at the Hangzhou Yintai Wulin Main Store (Hangzhou Department Store), and the grand theme was ‘Express Your Love’ Fiyta Clover Series Mother’s Day Special watch launch event. The happy woman Gao Yuanyuan, who just participated in the 2015 Met Gala (New York Metropolitan Museum Charity Ball) from New York, appeared in the Hangzhou press conference as soon as she returned home, and warmly displayed the special watch of the Fiyta Clover series Mother’s Day to the guests. Enjoy the most sincere happiness together. At the same time, Fiyta’s 2015 advertising campaign was also unveiled. On the day of the event, the unprecedented grand occasion, many media and thousands of fans gathered to stop at the scene and join hands with the Fiyta brand!
Gao Yuanyuan and brand spokesperson and party leaders mall photo

2015 advertising blockbuster released ‘continued’ to enjoy romantic moments
   The biggest highlight of this conference is the grand unveiling of Fiyta’s 2015 advertising blockbuster. In the new year of 2015, Fiyta once again joined the brand spokesperson Gu Tianle and Gao Yuanyuan to shoot the 2015 print advertising blockbuster. This is also the year after the duo filmed the “Romantic Moments” commercial in Lianhe of Switzerland last year, and this year they continue to use this as the theme to interpret the love in the journey of time. Time goes by and love never stops. In the film, Gao Yuanyuan wears the Fiyta Clover series “high-value” watch, which was exhibited at the Baselworld 2015. This watch will represent the happy clover leaf with the flower language. Petals; rose gold silk thread outlines on the mother-of-pearl dial, lingering moments of happiness. On the surface of the natural shell, the four-dimensional clover elements are depicted in a large dimension, which is artistically beautiful. Under the sun, the watch will show the changing colors like clouds and a unique luster. Holding the time and courtesy of Gao Yuanyuan, the corners of her brows and mouths are filled with sweetness and happiness. The film was shot by well-known fashion photographer Wei Lai, and as the storyline and scene changed, it showed the wonderfulness on the wrist.
Gifts for Mother’s Day
   Maternal love is a kind of love that does not require repayment in one lifetime and one mother; a mother is a person who is worth your love in one lifetime. Maternal love is like the sea, it is quiet forever, and children are the continuation of the mother’s life happiness. In legend, the four leaf clover of four-leaf clover respectively represent: true love, health, reputation, wealth; if you find ‘four-leaf clover’, you will have happiness. Fiyta cleverly combined this wonderful story with the watch, and the happy expression in bloom time, set the most beautiful smile for the mother.
   The four-leaf clover series, representing happiness and true love, has always been Gao Yuanyuan’s beloved choice of ‘National Goddess’. The limited edition of the Clover series Mother’s Day at the conference made her fall in love at first sight. The dial of this watch is made of natural shells with gradient colors. The dial has a beautiful and loving heart shape, beautifully interprets clover leaf petals, and a rose gold bezel for retro style. Thicker than ordinary rose gold plating, it is more valuable and difficult. fade. Jewels are set on the bezel and on the edges of the leaf petals, which graces and graces the beauty of mature women.
   Mother’s love spans the warmth of the river of time, engraved in the heart and will never die. Fiyta pays tribute to the great mother, expressing your love by ‘reporting’, letting the clover symbolizing happiness be intimate with you, guarding you at all times, and love like every second.

Watch configuration:

Name: Fiyta Clover Series
Model: LA8568.MWWD
Movement: imported automatic mechanical movement
Case: stainless steel
Bezel: stainless steel, rose gold plating, gem setting
Table mirror: anti-glare sapphire glass
Dial: white shell, gem setting
Bottom cover: stainless steel, threaded bottom
Strap: white leather
Diameter: 34.6mm
Waterproof: 5ATM

Name: Fiyta Clover Series
Model: LA8562.PWRD
Movement: imported automatic mechanical movement
Case: stainless steel, rose gold plating, gem setting
Bezel: stainless steel, rose gold plating, gem setting
Table mirror: anti-glare sapphire glass
Dial: white shell, natural diamond setting
Bottom cover: stainless steel, threaded bottom
Strap: Brown leather
Diameter: 34.6mm
Waterproof: 5ATM