Tennis advocates passion, and combines elegance and superb technology with the essence of Rolex’s brand. Since becoming the designated timepiece for the Wimbledon Championships in 1978, Rolex has been inseparable from tennis. In this year’s Wimbledon game, many Rolex endorsers including Roger Federer, Jo-Wilfried Tsonga, Caroline Wozniacki, Ana Ivanovic and Li Na have all done their best to compete against many of the world’s top golfers.
Rolex and Wimbledon
Rolex values cooperation with the Wimbledon Tennis Championships. Wimbledon is the oldest lawn tennis tournament in the world and was first held at the All England Club in July 1877. Wimbledon is the oldest top tennis tournament in the world, and continues to evolve while maintaining its traditions and characteristics. The Rolex Oyster Perpetual also seeks a balance between tradition and innovation. This common feature laid the foundation for the collaboration between Rolex and the tennis world.
Rolex’s distinguished spokespersons in tennis include Swiss ball king Feidana, who has ranked first in the world for more than 300 consecutive weeks, breaking previous records, and winning more than 17 Grand Slam titles and the 2012 London Olympics silver medal. Like Rolex, tennis requires absolute precision and consistency. Feldana has worked with Rolex since 2001, and his skills are better than any player in history. The champions against him best prove his indisputable ability. Rolex also supported Danish general Caroline Wozniacki between October 2010 and January 2012. Caroline Wozniacki ranked first in the WTA world and won the Junior Championship of the Wimbledon Tennis Championship in 2006. In addition, the world champions who cooperated with Rolex included Ana Ivanovic (Serbia), Jo-Wilfried Tsonga (France), Juan-Martin del Potro (Argentina), and Li Na, the first Chinese player in tennis history to win the singles Grand Slam title.
The relentless pursuit of excellence and the extraordinary favor for tennis have led Rolex, the world’s leading Swiss watchmaker, to support the sport for a long time. It is also the common pursuit of perfection in watchmaking and tennis that has led to a close cooperation between the two.