If you are a watch enthusiast who is obsessed with sports, I believe there is a brand you will not be unfamiliar with, it is the century-old watch brand from Switzerland-TAG Heuer. Whether it’s the timeless classic Carlisle series, the sophisticated and sophisticated Lincoln series, and the men’s all-around diving series, I believe there will always be one that has deeply poisoned you. Today, the editor will sort out this chronological pioneer from 1860 through articles and pictures.
The founder of TAG Heuer – Edouard Heuer
At present, TAG Heuer watches that we are familiar with mainly include Carrera, Monaco, Submarine, TAG Heuer F1 and TAG Heuer professional sportsmen. Like many brands, in the pre-formation stage of the brand, they have the same early development stage as other brands. But maybe the difference is that on this arduous start, TAG Heuer has gained more glory and has paid more than ordinary people’s efforts.
The founder of TAG Heuer, Edouard Heuer, founded his own small watchmaking studio in St-Imier, a small town in the Jura Mountains in western Switzerland in 1860. Watches and the important Heuer watch in the field of international sports were born. Edward Heuer loved sports and creating accurate timers throughout his life. The need for precise timing of various sports and athletic events has given endless inspiration to TAG Heuer’s design and technology; the essence of competitive sports-‘challenge oneself, pursue success, and quality’ has become the brand spirit of TAG Heuer. The plant has only one conviction from the founders of Edward Heuer and his later generations, which is to take the measurement of time to a new height. Since the establishment of the watch factory, TAG Heuer has been a pioneer in the watchmaking industry. No matter the technology of the watch, the selection of materials, and the design of the style, TAG Heuer has created a series of models of distinguished watches.
Over the past 148 years, TAG Heuer’s ‘challenge, pursue success, quality’ spirit has been perfectly reflected in the creation of many ‘world firsts’. Of course, this also reflects the keen sense of the brand from another perspective. In 1869, TAG Heuer became one of the earliest patents. TAG Heuer’s first patent, Edward Heuer, designed a rotary crown for pocket watches. The system is patented.
A mature business model will definitely play a vital role in the stability of the brand. In 1876, Edward Heuer established a branch in London.
In fact, in this period of time, Switzerland is the period when many brands thrive. In the 18th and 19th centuries, watchmaking technology began to advance rapidly. At that time, the first double-lined clock had appeared. At that time, many watches in the watch industry were front-line big names. They have been silently raised. At the same time, TAG Heuer watches were also unwilling to accept others. In 1883, TAG Heuer participated in the Amsterdam International Fair and received a silver award.
The TAG Heuer has gained recognition from Kendo’s professional personnel, and has also increased the brand’s visibility to a certain extent. In 1887, TAG Heuer obtained a patent for a vibration gear, a major improvement in the chronograph industry: Vibration Gear. ‘ In 1887, the vibration gear was patented. This technology is still used today by top watchmakers in the field of mechanical chronograph production. The fourth Calibre 1887, developed and produced by TAG Heuer, is one of them.
In the 19th century, factories in Switzerland and the United States produced mechanized and mass-produced watches. In fact, not only Switzerland, but also the United States has reached the technical level of mass production of watches. . However, Switzerland has finally defeated the United States, its largest competitor, with its more sophisticated and advanced machinery and technology, and experienced designers and workers. The most important point is that Swiss watchmaking technology provides a variety of functions and design styles. Swiss watchmakers are determined to move towards reform and innovation, improve product portfolios, and strive for technological excellence. In 1889, TAG Heuer won the Silver Medal at the Universal Exhibition in Paris for its timepiece pocket watch series.
Edward Heuer died in April 1892 at the age of 52. The great founder may not expect that after a century and a half, TAG Heuer can still be the favorite darling of the people, of course, all of this cannot be separated from the great efforts of the great founder.
TAG Heuer seems to be keen on various technical patent applications, but this also reflects the brand’s protection of technology from another aspect. In 1895, TAG Heuer waterproof case was patented, which is also the earliest pocket watch waterproof case.
By the beginning of the 20th century, Switzerland was already a leader in the world of watchmaking. At this time, the watch became popular and gradually replaced the pocket watch status. In 1908, TAG Heuer patented a pulse meter dial, which is still used by doctors.
With the continuous expansion of the market, TAG Heuer gradually expanded its sales to the United States. At the same time, TAG Heuer launched the first dashboard chronograph ‘Time of Trip’ in 1911, and was patented in 1911. This chronograph is specially designed for airplanes and cars. Its diameter is 11 cm and it is suitable for all types of dashboards. The large hands in the center of the dial indicate the time. A pair of small hands at 12 o’clock indicate the total travel time (up to 12 hours). Single button to start, stop and reset the clock. A small window at 3 o’clock is used to monitor the normal operation of the instrument.
In fact, the development of each industry is closely related to the changes of the times. For example, pocket watches were popular in the 18th century, but after the outbreak of the First World War in 1914, the military of various countries realized that ‘hand-free’ watches The importance of this has inspired the eager demand of ordinary people to wear watches. However, before 1912, TAG Heuer began to produce women’s watches. When the audience of clocks was mainly men, the launch of women’s watches could be said to be a water test for the brand, but from this point it was enough to feel its sensitive market. Insight.
In 1914, TAG Heuer launched the first chronograph watch, silver case, enamel dial, luminous hands. This large chronograph is equipped with a mechanism driven by a pocket watch movement. 12 o’clock set crown and integrated buttons (start, stop, reset). From this year, it seems to herald a gradual departure from the pocket watch era.
In 1916, TAG Heuer invented the world’s first sports chronograph stopwatch ‘Mikrograph’ and ‘Microsplit’ with an accuracy of 1/100 second. ‘Microsplit’ is equipped with a flyback pointer, which can measure the time of two events at the same time. These two latest inventions revolutionized science, industry and watchmaking, and made TAG Heuer the official supplier of timing equipment for the 1920 Olympic Games. ‘Semikrograph’ and ‘Semicrosplit’ have an accuracy of 1/50 of a second. The ‘Semikrograph’ uses a flyback pointer to measure two events simultaneously.
This chronograph and sports chronograph with enamel dial in 1920 are important models of this series. Top: Flyback chase chronograph; Left: Dual flyback chronograph stopwatch.
In 1930, TAG Heuer successfully developed the first waterproof case; and developed the world’s first chronograph with automatic winding function.In fact, the first self-winding watch was already developed in 1926. After it came out, TAG Heuer perfectly combined the timing function with it. This was also a huge breakthrough in technology at that time.
In 1933, TAG Heuer released the world’s first chronograph Autavia installed on the racing dashboard, so that racers can easily read the race time. Seeing this, everyone may think, maybe this is the best TAG Heuer F1 Series.
In 1934, TAG Heuer participated for the first time in the Basel International Watch Fair. This was a qualitative leap for the brand. It showed the charm of watches to the world with many watchmaking brands. This is not only an honor, but also a kind of brand itself. sure.
General Eisenhower purchased a stainless steel case TAG Heuer chronograph in 1945
1947 Prince William of Sweden and President Truman each wear a gold TAG Heuer chronograph.
In 1945 General Eisenhower purchased a stainless steel case TAG Heuer chronograph. From this time on, Swiss’s further improvement of the watch is to miniaturize the chronograph, calendar, tourbillon and automatic winding device of the pocket watch and install it on the watch. unstoppable.
In 1949, TAG Heuer launched ‘Solunar’, the earliest wristwatch with tide indicator. The first batch produced only 1,000 pieces.
Carrera Heritage Collection
In fact, TAG Heuer did not systematically separate the watch series here. Until the long river of time came to 1963, the most familiar Carrera series came out. In 1963, Jack Heuer, the son of Edward Heuer, began to create a chronograph designed for drivers and racing enthusiasts. As a lifelong enthusiast of motorsport, he knows what his customers want: a dial with a wide field of vision, an easy-to-read dial, and a rugged, shock-resistant and waterproof case for driving. The following year he introduced a manually wound mechanical chronograph and named it Carrera. Calera stands for passion, adventure, and heroism in Spanish. The name is derived from a legendary motorsports race in the 1950s-a 5 day, 3300 km (2100 mile) journey through Mexico’s Calella Pan Carrera Pan Americana. This was the most famous and dangerous endurance race of the time.
The Carrera series is undoubtedly the proud work of Jack Heuer’s life-long efforts. The elegant and simple dial design has made the Carrera series a great success and opened the golden age for Heuer. The earliest drivers who wore Carrera watches were F1 Ferrari Carlos Retmann, Clay Regazzoni, Jacky Ickx, Niki Lauda, Mario Andretti, Gilles Villeneuve and Jody Scheckter. In the 1970s, outstanding drivers including Jo Siffert, Ronnie Peterson, Emerson Fittipaldi, Denis Hulmes and John Surtees also regarded this watch as their first choice.
In 1966, TAG Heuer invented the ‘Microtimer’, the world’s first miniature electronic timer that can calculate 1/1000 seconds, and obtained a patent. In 1969, TAG Heuer launched the world’s first automatic chronograph movement with a micro-rotating ring-‘Chronomatic’. (In 1975, TAG Heuer released the world’s first quartz watch chronograph)
The above is the legendary journey of TAG Heuer since its birth to the century. In the next article, I will sort out a brand new chapter for the 21st century from the perspective of series and products.