In 1875, two young people passionate about high-end watches, Jules Louis Audemars and Edward Auguste Piguet, jointly established the AUDEMARS PIGUET watch factory in Switzerland’s Vallée de Joux. What was their wish at that time? Bring all the watchmaking processes-from the original design to the final product-under one roof. This is a brave challenge, but this decision to combine ancestral skills with innovative thinking is very wise. Since then, AUDEMARS PIGUET has perfectly combined traditional craftsmanship and innovative technology under complete independence, and has become a leader in the field of watch art.
Elegant movement, common pursuit
In 1972, Lionel Messi was not born at that time. That year, AUDEMARS PIGUET launched a highly innovative watch, carefully designed by the watch wizard Gérald Genta, named Royal Oak (Royal Oak). It is made of stainless steel and equipped with an ultra-thin self-winding mechanical movement, which is comparable to gold. The first luxury sports watch was born. Its aesthetic design (octagonal bezel, 39 mm diameter case, stainless steel bracelet) breaks the traditional rules. Forty years later, the Royal Oak collection is still youthful and continues its elegant athletic image.
In 2005, Lionel Messi and AUDEMARS PIGUET for the first time. To celebrate his first La Liga title, the top manager of the Spanish football club he played with presented him with a Royal Oak watch, which made him love at first sight. Between a promising Argentinian player and a maverick watch, a love affair that has only just met each other has just begun. So Lionel Messi began collecting Royal Oak watches, and since then, he has logically become the spokesperson for the 2010 AUDEMARS PIGUET.
Image spokesperson for Lionel Messi AUDEMARS PIGUET
Lionel Messi loves Royal Oak
As an immortal legend, the Argentina national midfielder Lionel Messi stands out with his personality charm. He is loyal and loyal, joining the club at the age of 14, and he still plays for the club to this day. He was generous and established a foundation in 2007 to assist poor children, provide them with educational opportunities and medical services. He is selflessly dedicated and is the face of the UNICEF. He is loyal to his family and is impressed by the family that has supported his football career. As an outstanding athlete, Lionel Messi is fascinated by the fashionable avant-garde, unique design and high-precision technology of AUDEMARS PIGUET; and the long history and immortal value of AUDEMARS PIGUET. Since 2010, he has become the ambassador of AUDEMARS PIGUET, sharing common values with this top Swiss watch brand: superior quality, authenticity and reliability. It was based on these consensuses that he decided to collaborate with AUDEMARS PIGUET. AUDEMARS PIGUET is currently the only Swiss watch factory still managed by the founder’s family.
Passion, precision and rigor are the values shared by Lionel Messi and AUDEMARS PIGUET. ‘To break the rules, you must first master them’-in accordance with the usual brand philosophy, AUDEMARS PIGUET decided to break the deep-rooted element characteristics of the Royal Oak Royal Oak series, launched this limited edition of 1,000 pieces Watch: This watch has a larger size. The crocodile leather strap replaces the stainless steel bracelet, abandons the traditional ‘Tapisserie’ check pattern and redesigns the faceplate. Tantalum.
Royal Oak First 41mm Chronograph Limited Edition
The Royal Oak Edition Limitée Leo Messi is limited to 1000 pieces (available in stainless steel / coltan, rose / coltan, or platinum / coltan). , Unique. At the same time, this limited edition model abandons the traditional stainless steel bracelet and instead uses a crocodile leather strap with a more sporty rubber strap. The Lionel Messi Limited Edition watch’s bezel is equipped with 8 white gold polished hexagon screws, and the strap connection is made of tantalum metal, which slightly glows blue-gray. These unique shades come from the use of tantalum, which has amazing corrosion resistance and extremely high density (its density is twice that of steel), making it extremely difficult to machine and polish it.
This model is limited to 1,000 pieces: 500 stainless steel / coltan, 400 rose gold / coltan, and 100 platinum / coltan. Each watch is housed in an original shoebox-shaped original case, with the interior lacquered with Messi’s message. This Royal Oak Chronograph is equipped with a 2385 automatic mechanical movement with hours, minutes, small seconds, date display and chronograph functions. The movement has 304 components, a power reserve of 40 hours and a vibration frequency of 21600 times per hour (3 Hz). The watch is made of 18K gold one-piece rotor.
Innovative and unique
‘On the football field, I think it is necessary to be rigorous and pragmatic and to pursue the beauty of action; action must be precise and decisive; work and relaxation must be relaxed. In fact, the football field is like the watch and clock field Experience, ability and grace are just a shell of nothingness.
Royal Oak watches are both sports timepieces and luxury watches. I was lucky to receive this gift in 2005, my first Royal Oak watch. I immediately fell in love with this watch, which is uniquely designed, powerful and different. Gradually, the love for it grew day by day, so I started to collect this series of watches. And I started to understand the outstanding value of AUDEMARS PIGUET: Adhering to tradition, pursuing perfection, being creative, and unique in style. ”-Lionel Messi
Leo Messi Royal Oak series stainless steel / tantalon gold, dark gray satin-finished dial, set with hour-markers, limited edition of 500 pieces.
Limited edition of 400 pieces in rose gold / coltan
Limited edition of 100 pieces of platinum / coltan series