(Linuo, Switzerland, December 2017) Swiss pioneer watch brand RADO recently announced that it has joined hands with Alibaba Group’s shopping platform Tmall to welcome the official flagship of RADO radar watch on December 8. The store’s debut. This is the first time that Rado has landed on a domestic online shopping platform. It strives to bring a new digital shopping experience to consumers and further enriches the new model of Swiss luxury watch online consumption.
Founded in April 2008, as one of China’s most influential e-commerce shopping platforms, Tmall is committed to providing a new generation of consumers with a high-quality online shopping experience. The official flagship store of Rado Radar has a rich product range, and the specially selected product portfolio is designed to bring a full range of brand experience to the young generation of domestic consumers. At the same time, it will also take advantage of Tmall’s strong advantages in brand sales, promotion, payment systems, after-sales protection and other aspects to further create a unique digital shopping experience for Rado.
Mr. Matthias Breschan, Global President of Rado, said: ‘The opening of the official RADO flagship store coincides with the current trend of escalating domestic consumer demand in China. As a leading e-commerce platform in China, Tmall It is the ideal partner of RADO Swiss Rado, this cooperation will undoubtedly bring more dynamic products and a more complete service experience to the younger generation of consumers, and continue to pass RADO Swiss Rado to the new generation of domestic consumers. Chongqing, unremitting and enterprising brand spirit. In the future, RADO will continue to deepen communication with Chinese consumers through various online and offline channels. ‘
Erding, General Manager of Tmall Clothing, said: ‘Welcome RADO to join the Tmall family. In the past six months, Alibaba and some of the watch brands under the Swatch Group have launched cooperation; Rado One of the core members of the Swatch Group will work with Tmall to bring a more complete online shopping experience to the younger generation of Chinese consumers. Let every consumer who loves radar watches and electronic shopping can go to Tmall. Rado’s official flagship store enjoys high quality service. ‘
This time, the official flagship store of Rado Radar will launch the RADO Swiss Radar True Series designer limited edition watch in Tmall. These unique watch works are RADO Swiss Rado in 2017. Created by well-known international designers, through the application of innovative materials, minimalist design aesthetics and iconic personal design, the beauty of wrist art is interpreted from a new perspective. In the official flagship store of Rado Radar, consumers can also buy the brand’s dynamic flagship series HyperChrome, the classic and elegant DiaMaster diamond tyrant series, the unique True series and the transparent and simple Centrix And other full range of watch products.
As the world’s leading watch design brand, RADO focuses on the unremitting pursuit of cutting-edge design and materials, and has won the recognition of 38 international-level design awards. With the active promotion of diversified sales platforms, RADO’s brand philosophy of ‘if you can imagine, you can create’ will be well known and respected by more domestic new generation consumers who love innovation and design.
Please visit RADO’s official flagship store to start your online Tmall journey: https://rado.tmall.com/.