Swiss pioneer watch brand TAG Heuer has released two new watches, adding the classic Formula 1 and Carrera series, continuing the brand and the well-known street artist Alec Monopoly. Creative cooperation chapter. TAG Heuer also released a 60-second video clip at the same time, cleverly interpreted the wonderful behind-the-scenes story of the new Carrera series watch design.
TAG Heuer Formula 1 Alec Monopoly special watch, TAG Heuer Carrera Alec Monopoly special watch
Swiss avant-garde watch brand TAG Heuer and TAG Heuer once again launch a new collaboration with pioneering artist Alec Monopoly! Tag Heuer hosted a grand cocktail party in a London boutique. Two new masterpieces designed by Alec Monopoly, a street artist with a global reputation, were unveiled. The photo walls in the boutique are covered with graffiti works by Alec Monopoly, inspired by Tag Heuer, creating a strong artistic atmosphere. In the witness of the guests, Alec Monopoly improvised a personalized graffiti painting with 50 watch boxes as canvases. At the same time, guests have the opportunity to put these artistic watch boxes into their pockets. In addition, TAG Heuer also released a short video to tell the fantasy story behind the exquisite dial design of the new Carrera Heuer 01 watch. This watch is one of the two models released by the brand that night.
TAG Heuer Formula 1 and Calera Alec Monopoly
The new Tag Heuer Formula 1 and Carrera watches feature original designs and colorful colors. The small, banker named ‘Monopi’ has become the core element of the dial design. He covers it with a red headscarf , Throw green banknotes out. The dial background is presented with a highly recognizable Alec Monopoly signature in three colors of red, yellow and blue. The 41 mm diameter Formula 1 casual sports watch is equipped with a black rubber strap, a unidirectional stainless steel bezel coated with a black PVD coating, and engraved with a 60-minute scale. The bold and bold black design of the watch perfectly reflects the colorfulness of the dial pattern, and the artistic atmosphere is suddenly in front of you.
The new Carrera collection is more artistically expressive, with its sapphire caseback embossed with the striking “ALEC” graffiti lettering, and an exquisite interior of the TAG Heuer Calibre Heuer 01 movement. This trendy automatic chronograph is 43 mm in diameter. It features a frosted stainless steel case and lugs, and an H-shaped stainless steel bracelet with alternate frosted and polished finishes. The fixed bezel is made of black ceramic and features the signature tachymeter scale.
TAG Heuer graffiti artist Alec Monopoly graffiti
Mr. Monopoly walks into reality: ‘Mysterious Night at the Watchmaking Factory’
The new 60-second video clip was conceived and produced by TAG Heuer, telling the fascinating fantasy story behind the design of the TAG Heuer Carrera Heuer 01 watch. On a mysterious night, the story was staged at the TAG Heuer headquarters: a graffiti piece from the studio Alec Monopoly gained magical magic, opening the door to the real world for its classic character Monopi. Monopi stepped out of the painting and began an overnight adventure, taking a tour of the Tag Heuer office buildings, museums, laboratories and watchmaking workshops. In the early morning the following day, Tag Heuer employees came to the office one after another. At this time, the curious Monopi must find a hiding place. He was fascinated by a watch on the workbench, and when he was about to be discovered, he leapt forward, and quickly hid in the dial-the new Tag Heuer Carrera Alec Monopoly special watch was born. The video has been officially released, and users can watch it through the official social media platforms of TAG Heuer. You may not believe in magic, but this short video once again shows people the powerful creative energy inside Tag Heuer.
TAG Heuer and Alec Monopoly: the perfect fusion of art and avant-garde watchmaking
The cooperation between TAG Heuer and Alec Monopoly began in 2016. Tag Heuer officially announced Alec Monopoly as the brand’s pioneering artist at the Contemporary Art Week in Miami. At that time, Alec Monopoly also painted his graffiti signature on the Tag Heuer boutique building in the Miami Design District. One year later, TAG Heuer collaborated for the first time to launch a special edition watch with his graffiti pattern, and the two latest watches released this time are a continuation of the creative cooperation between the two parties.
These two new watches are a masterpiece of advanced watchmaking techniques, contemporary art elements and classic styles, and will be favored by many street art lovers and watch connoisseurs.
Specifications: Tag Heuer Formula 1 Alec Monopoly special watch
Movement: quartz movement
Case: 41 mm diameter
Unidirectional rotating steel bezel with black PVD coating and 60-minute graduation
Flat sapphire crystal
Screw-down stainless steel crown with black PVD coating and stainless steel protection
Screw-down stainless steel case back with ‘ALEC’ special engraving
Water resistance: 200 meters (20 bar)
Dial: ‘Alec Monopoly’ trim
60 seconds / minute scale on the black outer edge
Black faceted polished gold-plated hour and minute hands with SuperLuminova®
Red and black center hands
Hour, minute, second, date display
Strap: black rubber strap with stainless steel pin buckle
Specifications: Tag Heuer Carrera Alec Monopoly special watch
Movement: TAG Heuer Calibre Heuer 01 movement
Automatic winding timing
29.3 mm diameter
Power reserve of at least 50 hours
Dial: 43 mm diameter
Fixed ceramic bezel with black tachymeter scale
Double-sided anti-glare curved sapphire crystal
Sapphire case back, embossed ‘ALEC’
Water resistance: 100 meters (10 bar)
Dial: ‘Alec Monopoly’ trim
Smoky gray outer edge with 60 seconds / minute scale
Rhodium-plated hour and minute counters
Smoke gray fixed seconds indicator
Rhodium-plated hour and minute hands with SuperLuminova®
Red polished rhodium-plated central hand
Hours, minutes and small seconds counter with calendar window display
Strap: stainless steel bracelet with stainless steel folding clasp