2012 Basel ‘chinese Style’ Thick

Just after the Spring Festival, many watch lovers will welcome the Basel Watch Fair in March. Known as the ‘Oscar in Luxury’ watch and jewelry show will be held on March 18. After the decline caused by the financial crisis, the Basel Show is recovering due to the increasing attention of Chinese fashion people. Several Chinese heads of the world’s top 10 watches also said that the Basel watch exhibition has now become a feast of well-known watches.

中国 Sinification in Basel
Affected by the global financial crisis last year, the number of exhibitors and the scale of the Basel show has shrunk significantly compared with previous years, and it has been accused of ‘declining popularity and exquisiteness.’ The Organizing Committee of this year’s watch exhibition will invite the global watch and jewelry exhibitors to gather in Basel in English, French, Chinese, Japanese and Italian on the official website more than 4 months in advance to welcome the global watch event. From the relevant information disclosure of the organizing committee, this year it is expected that more than 2,000 exhibitors from the watch, jewelry, gem and related industries will display their innovative and reformed products in Basel, such as Omega, Blancpain, Longines, Swarovski, etc. High-end brand timepieces will be presented at Baselworld 2010 with their new 2010 models. It is expected that more than 100,000 visitors from 100 countries will come to Basel to get the latest fashion trends and creative design ideas of the world’s top watch and jewelry industry. It is understood that many domestic watch suppliers have already participated in this year’s Basel Watch Fair. Some convention and exhibition companies are also well prepared to provide exhibitors with services to Switzerland.

Geneva watch exhibition brand Piaget
A person in charge of Piaget said: ‘The Basel show now seems to be no longer just a European event. In the past, we have seen more watchmakers in Switzerland, diamond dealers in Antwerp, France and Italy. Luxury goods operators and U.S. buyers. Now, more and more Chinese faces are appearing in various groups and camps, and many local Swiss watchmakers also feel that if anyone can capture Chinese buyers, Whoever eats and wears in ten years does not need to worry about it. If it fails, it seems that it only gets deeper and deeper. ‘
Although this is a bit absolute, it reflects a mainstream trend, that is, the Basel watch fair is like the auto shows, clothing shows, shoe shows around the world, more consideration is given to the needs of the Chinese. Many exhibitors’ important exhibiting demands are to show their products or services to the Chinese market and win the favor of Chinese buyers.

This trend is already very clear, that is to re-establish the position of the Chinese market.
The high-end watch industry ‘besides’ the Chinese market
If two or three years ago, the high-end watch industry represented by Basel Watch Fair was still testing each other on the Chinese market, then the former is now considered to have completely ‘closed’ to the Chinese market.
Just in 2009, the luxury goods industry has withstood the real test after the financial crisis. Well-known brands in the fashion industry, including Yoshimoto Yamamoto, have declared bankruptcy. Everyone hopes to see a new weather vane at Basel. In fact, this trend is already very clear, that is to re-establish the position of the Chinese market.
Before the Basel Watch Fair, just held the Geneva International High-end Watches Salon Watch Fair, which is a prelude to Basel. Some insiders also said, ‘It is easy to enter the Basel exhibition, but difficult to enter the Geneva exhibition.’ Mainly because there are almost 2,000 exhibitors at Basel and only 20 exhibitors at Geneva. This watch exhibition, which was mainly based on Richemont Group brands such as Vacheron Constantin, Cartier and Montblanc, has new faces such as Greubel Forsey and Richard Mille this year. One of the founders of the Greubel Forsey brand said that many of the brands at the Geneva watch fair were favored by the Chinese market, attracting the attention of more than 30 Chinese media representatives and a number of industry professionals. In Basel, small-volume brands like them are easily overwhelmed, while in Geneva, they have more opportunities to be noticed by the Chinese market. A few years ago, the name of the Chinese media could not be found on the media list of the Geneva watch fair.

Greubel Forsey Watch
In addition to the official website of the Chinese language, this year’s Basel Watch Fair is also equipped with specialized translators and staff to answer questions from Chinese media, and even international brands hold press releases for Chinese media.
中国 ‘Chinese route’ of world famous watches
Many people at the helm of world-renowned watches have their eyes open when talking about the Chinese market, but Coca-Cola’s paradox of development is also something that every brand must face. At that time, The Coca-Cola Company once only assumed that if one billion Chinese people drink a can of Coca-Cola, what would their income be, but the practice after entering the Chinese market has proven that from entering this market to achieving similar vision, long way to go. In fact, the situation of many world-renowned watches in the Chinese market is quite different.

Richard Mille watch
Wang Shaoqian is the general manager of Italian brand Panerai in Asia Pacific. The Frenchman was once one of the market leaders of Cartier watches. When he came to the unknown Panerai from Cartier, who is well known to the Chinese, the difference was obvious. Although he belonged to Richemont Group, the latter produced only 300 watches in the 60 years before 1993, and until now There are also only 9 specialty stores worldwide. Watching a watch brand of this size in a large market like China is indeed a big issue.

Panerai collaborates with Ferrari
An important move of Wang Shaoqian is to marry his brand with other top Italian brands that are well known in China. In 2006, Panerai cooperated with Ferrari to produce a series of chronographs, which are very useful for high-end users in China. Many F1 fans began to know this watch brand.
Another Swiss boutique watch brand ‘Girard Perregaux’ has chosen a development route in China to open a store to stand firm in a market. They have set up stores in Shanghai, Hangzhou, Taiyuan, and Beijing, and the layout is very clear-they are robbing all the ‘rich minerals’ of Chinese luxury consumption.
And the watch industry is very different from many other industries. In a car 4S shop or clothing store, it may be scary not to sell a car or a piece of clothing a year, but in the field of watches, many people can still drink coffee optimistically. Swiss tourbillon brand Hublot, their flagship store in Shanghai Hang Lung Plaza, has not sold a watch since its opening, but its owner, Liver, is not worried and optimistically buys Hublot in Hangzhou Tower or other places Chinese customers of watches are likely to see the brand for the first time at Hang Lung Plaza. Many times, the storefront will act as a showroom, which is a slow impact for potential consumers.

Hublot’s flagship store opening at Shanghai Hang Lung Plaza
Regarding how to make consumers spend a lot of money on a watch brand that they are not familiar with, the manager who has worked for the world’s top 10 watch brands such as Audemars Piguet, Blancpain and Omega said: The only way is to create a new experience for people. You can save money everywhere, but the market and products have to increase investment. Since I came to Hublot, about half of the global sales points have been closed. I Re-established distribution channels. Only Asian suitable luxury brands in the world continue to invest, and I believe that all efforts are made to bring them all up! ‘

Van Cleef & Arpels Unveils A Variety Of Jewellery In Focus 2013sihh

In fact, compared with watches, Van Cleef & Arpels jewelry is more fascinating. Van Cleef & Arpels presented a variety of personalized jewelry at the 2013 Geneva Watch Fair, which continues its poetic and dreamy style. Next, please enjoy the latest reports sent back by frontline editors.

                 How can such a perfect jewelry make women resist

                          Real shot pictures
Summary: Of course, Van Cleef & Arpels will not forget its leading position in this field as a jewellery family. Although various watches are the protagonists in this Geneva watch exhibition, dazzling jewellery has become a rare Embellishment, the above-mentioned latest design of Van Cleef & Arpels brought to everyone reflects its poetic and dreamy mood.
   The above is the latest cutting-edge information of the 2013 SIHH brought by the special editor of the Watch House. Next, we will present more and more intuitive exhibition reports, so please pay attention. (Picture, text / watch home Mao Zhuang Yang Fan)

More Van Cleef & Arpels booth style: 20130116 / 15707.html
Geneva International Haute Horlogerie 2013:

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May Day Welfare 2016 Sihh ‘little Prince’ Special Section Arrives

This year is the 80th anniversary of the birth of IWC’s famous series of pilots, and it is also the pilot year of IWC. At the beginning of SIHH, IWC launched more than 15 new pilot series watches, including 55 mm Super-large pilot and a series of classics such as ‘Little Prince’, TOP GUN, Spitfire and so on. May Day is approaching, and we finally wait for the good news. Many pilot watches in the new SIHH products of IWC have already arrived. First, we will offer the ‘Little Prince’ special model.

IWC Large Pilot ‘Little Prince’ Special Edition Watch

IWC Pilot Collection IW500916

    ‘Little Prince’ is a treasure in IWC pilot watches. The product design background is based on the little prince written by Anthony Saint Exupery, and a series of ‘Little Prince’ special edition watches are continuously launched. On the 80th anniversary of its birth, IWC introduced four special ‘Little Prince’ watches. Fortunately, except for the calendar, all other models are not limited edition, and they are also equipped with luminous blue dial. The watch uses a 7-day long power reserve automatic movement produced by IWC, which has become another highlight of the watch. At the same time, the watch is equipped with a calf leather strap made by the Santoni brand, which is both sporty and elegant. The image of the little prince.
IWC Pilot Collection IW377714

    In addition to the above IWC’s special 7-day power reserve “Little Prince” special edition, the IWC “Little Prince” family also brings a pilot chronograph watch. This watch has a strong sporty temperament, is water-resistant to 60 meters, and a 43 mm case diameter provides a clear dial reading effect. It also uses a night blue dial to represent its uniqueness. The case back draws the image of the little prince, and engraved the relevant markings. As a pilot’s watch, a soft iron inner case is built into the case back to withstand external magnetic fields. At the same time, a self-winding 79320 chronograph movement is used.

Beijing Qiaofufang Grassland Wanguo Flagship Store

Summary: Since 2005, IWC and the Anthony Saint-Exupery Foundation have cooperated with each other to support education. In 2013, IWC launched the large pilot perpetual calendar watch with the theme of ‘Little Prince’ for the first time and made a sensation. Every year since then, the ‘Little Prince’ family has gradually enriched, including the use of materials such as platinum, steel, and red gold, and the deployment of complex functions such as the chronograph and perpetual calendar, making this family gradually popular. It is understood that there are currently a number of 2016 new products in Beijing’s Fangcao flagship store, and there are friends who are interested in new products, may wish to step in the store for more information.
More details:
[Watch discount]: Please call or go to the store to inquire, indicating that the user of ‘watch home’ will get a better service experience
[Dealer Name]: IWC Beijing Fangcao Flagship Store
[Dealer’s Address]: L1-14 and L2-13 on the second floor of Beijing Qiaofufang Grassland, No. 2 Fangcao North Lane, Chaoyang District, Beijing
[Contact]: 010-85621385

Limited Super Running Doesn’t Make Love? Roger Dubuis Excalibur Aventador S Rose Gold Watch

‘Swiss High-end Watch’ meets ‘Performance Aesthetics Super Run’. What kind of sparks will be produced by the disparate works of art. You absolutely know it, but it surpasses Roger Dubuis, which has conventional rules and ideals. ROGER DUBUIS and LAMBORGHINI? The two major brands have been planning to cooperate in 2017 for many years. Not only the deafening engine sound of the LAMBORGHINI Squadra Corse, but also the extraordinary Roger Dubuis Creative Lab. The two countries of Italy joined forces to form a glamorous ‘Excalibur Aventador S Watch’!

Excalibur Aventador S rose gold watch is a masterpiece created by Roger Dubuis and Lamborghini Racing

Feature one: Aventador S co-branded bursts
Roger Dubuis is a leader in contemporary hollow-out movement technology. He is good at blending architectural beauty and superb machinery, and is a pioneer in the watchmaking industry. In 2018, it officially became one of the main sponsors of the Lamborghini Super Trofeo unified specification series. ROGER DUBUIS has launched a number of Excalibur Aventador S joint models in a short period of time, such as Giallo Orion and Arancio Argos. Incorporating Lamborghini’s crazy ultra-running elements in the detail design, it presents the ‘excellent machinery’ coexisting with fashion connotation and passion and luxury. It also transforms its rich strength into high-tech materials and Roger Dubuis watches with excellent performance.

Since the Excalibur Aventador S debuted, it looks like various Lamborghini supercars. This hard-to-match rose gold with carbon fiber material shows noble temperament, so the price is also the most in the current series.

Feature 2: Mix and match materials
The Excalibur King series’ masculine and domineering appearance has established a high degree of recognition in people’s hearts, but Roger Dubuy keeps improving and continuously introduces various new materials, giving the Excalibur series a constantly evolving sense of evolution. Looking back on 2017, Roger Dubuis, Lamborghini and Pirelli co-created successful timepieces. Today, ROGER DUBUIS launches a limited edition of 28 Excalibur new blood Aventador S rose gold watches, featuring a noble combination of a black multi-layer carbon fiber case and a rose gold bezel crown. For a dazzling supercar that can be worn on the wrist!

The clockwork box splint on the front of the movement is also used in luxurious gold, which echoes the details of the bezel, crown and even the stitching of the strap, revealing the brand’s attention to detail.

Feature 3: Hollow and double escapement, watch altar is rare!
Roger Dubuis hopes that the design of the joint watch will remind people of the first impression of Lamborghini. In order to condense the charm of supercars in the Excalibur Aventador S rose gold watch, especially the classic supercar ‘Da Niu ‘Inspiration, replaced with’ black gold ‘rose gold bezel, even more domineering and noble. This watch incorporates the design elements of a 27 million dollar Aventador S sports car on a tire-shaped rose gold bezel and a multi-layer carbon fiber case. The double escapement is inspired by the Aventador S super-run engine and Huracán. Super Trofeo EVO model, combined with Roger Dubuy’s ‘Star Hollow’ concept, the watch seems to be equipped with a hollow hood, the hollow dial can directly see the movement splint, visually as if you can feel the speed of gallop Don’t be entertained. Carrying the passionate Excalibur Aventador S rose gold watch, the hour, minute, and second hands are highlighted with a striking color, and the rhodium-plated scales covered with white SLN luminous coating ensure good readability in low-light dark environments.

Equipped with RD103SQ manual-winding movement, equipped with a double balance spring system inclined at 45 °, and has the function of jumping seconds

Feature four: the double escapement is comparable to the tourbillon
The strap is mainly made of black rubber, lined with exquisite black Alcantara fabric, with gold stitching that echoes the main color of the watch, and the inner side of the strap is decorated with Roger Dubuis pattern. The whole exudes the vitality of motorsport. Witnessed the development of new miles and value of the two brands, perfectly combining the extraordinary vision of engineers with the extraordinary creativity of watchmakers. The movement of the Excalibur Aventador S rose gold watch uses Roger Dubuis’ innovative clock expertise. It is based on the concept of a super-running engine. It has a 103SQ manual winding movement with a power reserve of 40 hours. The tilted double balance spring system helps the watch move more accurately. The hollow structure is also inspired by the Lamborghini Aventador S super-run. The balance wheels at 5 o’clock and 10 o’clock and the frequency of 4 Hz each Tilt angle positioning, the center plus a dual balance wheel differential device, and the special use of jumping seconds hand, let the accuracy of the Excalibur Aventador S go wild with you.

Excalibur Aventador S Rose Gold Carbon Fiber

C-SMC carbon fiber, rose gold material / RD103SQ manual winding movement / hour, minute, jump seconds display / power reserve display / Geneva mark / sapphire crystal back cover / 45mm diameter / limited 28 pieces / reference price: 1,500,000 RMB —

Protect The Ocean 2019 Oris New Clean Ocean Limited Edition Watch Shines

In this Basel watch exhibition, various brands have presented various styles of watches for everyone to appreciate, among them, this Oris watch is particularly eye-catching, What attracts everyone is not only its design, but the power behind it to protect the ocean. Let us admire this unique Oris Clean Ocean Limited Edition watch.

Watch real shot

  In recent years, the data on plastic pollution in the ocean is really shocking. For a long time, people have chosen to turn a blind eye. Nowadays, the situation is so bad that it threatens human life. Oris has been working with marine protection agencies for many years to fund its environmental projects. Oris has now entered into a new collaboration with Pacific Garbage Screening. This is a young pioneering agency that is developing technology to intercept plastics before they enter the ocean. In order to expand publicity, Oris launched the Clean Ocean Limited Edition, a 300-meter water-resistant, high-performance Aquis diving watch. Its water-blue gradient dial and blue diving bezel symbolize the beauty and importance of the ocean.

 This watch is made of stainless steel and has a unidirectional rotating bezel in water blue ceramic, which can maintain long-term freshness during the erosion of the years. 39.5 mm diameter design, the size is biased towards the public.

  The mirror is double-sided arched sapphire with anti-glare coating on the inside. The water-blue dial features hands and scales with luminous materials.

  The crown is made of stainless steel and has a screw-in design.

  Comes with a stainless steel strap with stainless steel folding clasp with extension.

  The bottom is sealed with a unique recycled plastic badge. The watch is equipped with an Oris733 self-winding mechanical movement, equipped with a jumping calendar, stop seconds function, and a power reserve of 38 hours.
  It is reported that there are 2,000 watches worldwide. Each watch is equipped with a special watch box made of environmentally friendly materials. It was launched in June this year at a public price of RMB 15,800.
  The above is the latest cutting-edge information of the 2019 Basel International Watch and Jewellery Show brought by the Watch House. Next, we will provide more and more exciting exhibition reports, so stay tuned.

  For more details, please click on the live feature of the Basel Watch Fair: