IWC has signed global cooperation agreements with Mr Porter and Net-A-Porter. Brand watches will be launched on the online platform this week. On November 18, Net-A-Porter will launch a selection of pilot and Portofino watches; on November 19, Mr Porter will present a selection of pilots, engineers, marine timepieces, Portugal and Portofino series Watches, including the iconic Portuguese tourbillon retrograde watch.

IWC Portofino Stainless Steel Automatic Watch

   Mr Porter and Net-A-Porter are owned by Yoox Net-A-Porter Group. In 2015, Yoox Net-A-Porter Group purchased from Richemont Group for 950 million pounds. Federico Marchetti, CEO of Yoox Net-A-Porter Group, said: ‘We are very pleased to announce the cooperation with IWC, the leading Swiss watchmaker, which will further enhance the unparalleled luxury shopping experience of Net-A-Porter and Mr Porter, Taking our fine watch and jewelry category to the next level. ‘
   Mr Porter Managing Director Toby Bateman added: ‘We are very proud to launch IWC’s timepiece products on Mr Porter. IWC is a well-known brand and is synonymous with pure craftsmanship, creative innovation and signature style. Customers can Shop select timepieces from famous pilot watches to highly sophisticated Portuguese tourbillon retrograde watches on Mr Porter. As IWC’s global online retail partner, we firmly believe that this is just the beginning of a fruitful relationship . ‘
   IWC will work with the world’s largest luxury online retailer as an important step to attract younger generations of customers. CEO Georges Kern said: ‘For us, this is a great opportunity to make it easier for branded watches to reach the younger generation of watch enthusiasts because they are already used to shopping online.’