Xintiandi, a luxury consumer landmark in Shanghai, a bustling city, where cutting-edge fashions collide and merge, and Glashütte’s directly-operated boutiques are quietly located here. The heavy stone kumen door is carved with delicate patterns, and the hollow movement pattern on the floor-to-ceiling windows makes the store bright and transparent while also having a wonderful sense of creativity. With the architectural design of the garden house, it perfectly perfects the atmosphere of the traditional old Shanghai. Integrates with the brand’s German cultural temperament.

   Following the successful opening of the first direct-operated boutique in Beijing’s Oriental Xintiandi Shopping Center, Shanghai Xintiandi Boutique is the second direct-operated boutique opened by the brand in China. Masterpiece and extraordinary customer experience.

   On June 28, witnessed by Yann Gamard, Global President of Glashütte, Ms. Chen Suzhen, President of Swatch Group China, Mr. Wang Jiufeng, Brand Manager of Glashütte China, and Ms. Liu Mengjie, Commercial Manager of Shui On Land Co., Ltd., The Glashütte Shanghai boutique opened at 4 pm. Representatives of media elites from all walks of life in Shanghai were also invited to come and participate in the gala. After visiting the new boutiques, they had media interviews and enjoyed a fine dinner.

   As Glashütte’s first brand-operated boutique in Shanghai, a full range of watches are on display here. In the warm atmosphere outlined by bright yellow lights and off-white sofas, various Glashütte top-level limited edition watches await expert appreciation. The store’s unique interactive brand experience system guides customers through the watchmaking factory in Saxon and learns about the development of German manual watchmaking.