More than 100 years of history in the automotive field. The collision of performance and accuracy. Special guests gathered: ambassador Patrick Demsey, honorary chairman Jack Heuer, Maurice Turrettini, chairman of the Geneva International Auto Show, and Jean-Claude Beaver, CEO of TAG Heuer and head of the watch division of LVMH.

   To celebrate its close connection with the racing world and its new partnership with the Infiniti Red Bull F1 team, Tag Heuer presented a special exhibition at the 2016 Geneva International Auto Show. A special booth of 1,000 square meters, five gorgeous cars on display, and various activities catering to citizens, tourists and enthusiasts.
2016 New ‘Red Bull Racing Team-Tag Heuer RB12’
   From 2010 to 2013, Red Bull won four consecutive championships for manufacturers and drivers. Red Bull’s uniqueness in the field of racing is what attracts Tag Heuer, which is consistent with the latter’s new marketing strategy.

 2015 Porsche Demsey Team 911 RSR
   In 2015, with this car, Patrick Demsey and his Demsey team won the runner-up in the Le Mans 24 Hours GTE-Am category, and then won the championship at Suzuka Station.
Joe Seefeld March 701
   In the 1970 season, Porsche provided a car for Joe Seefeld to prevent him from joining Ferrari.
Famous 2016 Formula E
   FIA Formula One single-seater, Dallara chassis, Spark body, McLaren engine, up to 225 horsepower under race conditions.
Abarth 595 “Competizione by TAG Heuer”

   TAG Heuer and GarageItaliaCustoms (led by LapoElkann) jointly developed, limited to 30 cars, is the most powerful four-seater Abarth model. The 1.4-liter T-jet turbocharged engine has a maximum power of 180 hp, a peak torque of 250 Nm, and an acceleration of 100 kilometers in 6.7 seconds. The Brembo advanced braking system is applied for safe braking.
   The special booth will feature five racing simulators, electric vehicle mini-tracks, open bar counters, two VIP lounges, large digital screens, and Samsung Gear VR virtual reality equipment to present Calera’s legendary history. In addition, TAG Heuer also specially opened a temporary storefront to display the latest series of timepieces, including Connected Watch smart watches and replica legendary Monaco watches.

   The unique and dynamic booth fits perfectly with the brand image of TAG Heuer’s avant-garde watchmaker in Switzerland since 1860. (Photo / text watch home Xu Chaoyang)